Social Media Optimisation Checklist

Optimising your social media doesn’t have to be hard! We’ve developed this checklist so you can do your own audit of your channels and optimise them to perform even better.

This comprehensive checklist helps you:

• Optimise your profile
  • Set up a clear and engaging bio with relevant keywords.
  • Use consistent handles and high-quality profile pictures across platforms.
  • Add a multi-link tool to guide followers to key content or offers.
• Develop a posting strategy
  • Analyse audience activity to post at optimal times.
  • Maintain a consistent posting schedule (e.g., 3-5x per week).
  • Use a variety of content formats, from reels and carousels to storytelling videos.
• Create intentional, value-driven content
  • Plan posts for every stage of the funnel (awareness → engagement → conversion).
  • Share educational, inspirational, and entertaining content.
  • Leverage interactive posts like polls and questions to foster engagement.
• Make data-driven decisions
  • Track analytics weekly to identify top-performing content.
  • Use A/B testing to refine hooks, CTAs, and formats.
  • Adjust your strategy monthly based on insights to keep growing.